The Idle Screens

Users today are surrounded by numerous devices with display screens, most of them connected to the Internet, but are lying unutilized. Alexa soon could replace them as an interactive companion.

CNBC recently published an article titled The First Investor in Snapchat Explains How Alexa Could Replace TV for a Lot of People in which the author says:

The average American watches 5 hours of TV a day, but they’re not always paying full attention: Sometimes, the TV is on in the background, as a sort of companion.

Referring to Snapchat investor Jeremy Liew in the article, the author says that most millennials today use TVs, smart or not as ambient TV wherein the background noise acts as a companion. The generation has become accustomed to this behavior. Alexa, according to Liew, can change that when the passive TV viewer could become an active user thanks to the AI powered personal digital assistant. Current streaming service providers like Netflix, Hulu, and YouTube are not doing enough to turn these ambient TVs into appointment TVs. Alexa just might be the solution they are looking for.

Vishal Ingole, March 28, 2017