How I Learned to Stop Typing and Love Vocal Search

Search Engine Watch reported a mind-blowing fact that is not that hard to fathom, but still amazing in the article, “Top Tips On Voice Search: Artificial Intelligence, Location, And SEO.”  The fact is that by 2020 it is projected that there will be 21 billion Internet-connected devices.  Other neat facts are that 94 percent of smartphone users frequently carry it with them and 82 percent never turn their phone off.

As one can imagine, users are growing more reliant on voice search rather than typing in their queries.  Another habit is that users do not want to scroll through results, instead, they want one, immediate answer delivered with 100 percent accuracy.  This has increased reliance on digital assistants, which are equipped to handle voice search.  Why is voice search on the rise, however?

Mary Meeker’s Internet Trends Report looked at the reasons why customers use voice search, as well as which device settings are the most popular. The report indicated that the usefulness of voice search when a user’s hands or vision were otherwise occupied was the top reason that people enjoyed the technology, followed by a desire for faster results and difficulty typing on certain devices.

Where do users access voice search? It turns out that, more often than not, consumers are opting to use voice-activated devices is at home, followed by the car and on-the-go.

The power behind voice search is artificial intelligence using natural language processing, semantics, search history, and user proclivities, and other indicators.  Voice search is still an imperfect technology and it does need improvements, such as being able to speak the human language fluently.  It is not hard to make a computer speak, but it is hard to make it comprehend what it says.  Companies invested in vocal search should consider looking at Bitext’s linguistics platform and other products.

The article shares some tips on how to improve search, including using specific language and keywords, use markup to make sure content is ready to be displayed in Google, do not neglect apps, and other helpful advice.

Whitney Grace, May 9, 2017

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