Amazon Controls the Voice Controlled

Voice-controlled speakers that can answer questions, schedule appointments, play music, order products, and do many more activities are a luxury product.  Google Home, Lenovo, LG, Harmon Kardon, and Mattel have their own fans, but Amazon remains the top seller in the market with Echo dot products loaded with Alexa.  Tech Crunch explained how Amazon dominates the market in the article, “Amazon To Control 70 Percent Of The Voice-Controlled Speaker Market This Year.”

Amazon controls an astonishing 70.6 percent of the voice-controlled speaker market and the current trends show that consumers prefer to stick with one type of speaker, instead of buying a competitor.  Compatibility issues apparently weigh heavy on their minds.  The Google Home is predicted to grow from its 23.8 percent as it reaches more people, but for now, Amazon will remain in control.  Amazon’s marketing plan will certainly be hard to beat:

Amazon’s strategy with Alexa is to allow the assistant to extend beyond just voice-controlled speakers it manufacturers. The company has also included the assistant in its Amazon mobile shopping app, and has made it available to third-parties for use in their own hardware and software applications.

Google, however, is known to make decent and less expensive products than most of the bigger name companies, such as phones and laptops.  One other thing to consider is the quality of Alexa’s conversation skills.  Bitext, one of the best-kept secrets related to sentimental analytics, has many major clients, including a popular search engine.  Bitext’s clients deploy its technology to improve a chatbot’s skills.

Whitney Grace, May 18, 2017

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